I recently had my first marketing meeting with my publishing house. If I had to describe the experience in two words I would have to say exciting and overwhelming. First off I have to say my publisher is doing an exceptional job in positioning the book to do well. But, in this day and age the author, me, needs to put in their fair share of time into marketing as well; like I said exciting and overwhelming.
When I first got the idea to write a picture book marketing was the furthest thing from my mind. Now all I can think of is Homer Simpson when he needed to learn about marketing. He starts reading Advanced Marketing, goes to Beginning Marketing then ends up looking up Marketing in the dictionary. I don’t think I’m that bad, and for anyone who knows that episode of the Simpsons, don’t worry I won’t be following his marketing plan.
What I am finding after writing my first picture book are the unforeseen consequences. Mainly stress on my family. I have a full time job and having one picture book on the market is not something I can quit my job for. I of course want my book to do well which means attending school visits, signings, conferences, and trade shows. So I have to figure out how to fit all this in and at the same time not get fired and not put any undue stress on my family. I am not the first author to have to go through this and I certainly won’t be the last. It also isn’t a bad problem to have; the alternative is me still shopping my book around wondering if I am ever going to get published. It’s just these aren’t the things you think about when you first sit down and say to yourself, “I think I’m going to write a book today.” But you should.